Uber is on course to make its first public acquisition with San Jose-based mapping tech startup deCarta in its headlights. DeCarta provides a range of location and map services, including in-map search, location APIs, turn-by-turn navigation and more. A deal to buy the startup was first reported by Mashable, but Uber has confirmed that it is near to closing an undisclosed deal.
An Uber representative told TechCrunch that the acquisition will help “fine-tune” the company’s services. “A lot of the functionality that makes the Uber app so reliable, affordable and seamless is based on mapping technologies. With the acquisition of deCarta, we will continue to fine-tune our products and services that rely on maps – for example UberPOOL, the way we compute ETAs, and others – and make the Uber experience even better for our users.”
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