East-West Digital News 2 Mar 2012
Russian matchmaking service Teamo.ru completed a new round of investment earlier this week with Japanese venture fund United Managers Japan (UMJ). While no details have been disclosed as to the amount involved or Teamo’s valuation, the UMJ deal brings total investment to date in the Russian service to more than $2 million.
Unlike traditional online dating services, Teamo.ru offers comprehensive personality and compatibility tests to enhance matchmaking compatibility and foster serious relationships – a concept developed in the West by such players as eHarmony.com in the US and Meetic’s Affinity in Europe.
Teamo credits its personality test to “leading Russian psychologists” and cites approval by the British Psychology Society. The site’s “scientific algorithms” can match singles “by 17 characteristics,” which Teamo.ru Managing Director Vladimir Shmidt boldly described as “a duty to humanity.”