TechCrunch
Sparta, the Stockholm-based startup that provides an online platform to help sales managers more easily run sales competitions, has picked up a very modest €100,000 round of funding. However, its new backers are perhaps more noteworthy.
They include Spotify’s European MD, Jonathan Forster, and Henrik Torstensson, CEO of ‘health tracker’ Lifesum and also a former member of Spotify’s management team. Previous investors Johan Attby (CEO of Fishbrain) and Pär Ribbne also participated.
After building an MVP in late 2013, Sparta launched fully in July 2014 after the team began working on the project full-time. It consists of a simple real-time leaderboard for each sales competition, and an easy way for sales reps to keep the rest of the team updated by logging achievements or exchanging sales banter. Read More