Invest in a novel system that will enable India’s large number of small merchants to receive card payments
The Business
This start-up Company plans to introduce a new and simple payment gateway system that will enable small merchants and sellers who now only take cash to receive card payments. Service providers and casual sellers on the move will be able to use a smart phone or a tablet and a small card-reader, which will attract card users into their space. The principal customers for the payment system are small and micro businesses, sellers on the move such as taxi drivers, ice cream parlors, coffeehouses, fast-food services, pizza delivery services, hairdressers, courier services and collection agents among many others. The concept will be a mutually beneficial for both customers and merchants.
Market
In Mumbai alone, there are 150,000 licensed taxi drivers who are potential customers.

The Company is seeking USD 530k to cover the application development costs for Android and iPhone platforms, acquisition of IT equipment and inventory of card readers, and other operational expenses.
Sector: Internet
Segment: Online Services
Region: India
Financing Size: $1m to $5m
Contact: Artashes Vardanyan
Company: Independent consultant
Telephone: +374 5540 0405
Email: [email protected]