TechCrunch
Temnos is launching a new platform today that it says will give online publishers important data, which in turn will allow them to make their content more engaging. It’s also announcing that it has raised $1.25 million in funding.
Although Temnos is a new startup, the origins of its team and technology date back to CNET, where Temnos’ founder and executive chairman Tim Musgrove worked as a senior researcher. From there, Musgrove launched a startup called TextDigger, then some of the TextDigger team and tech was acquired by Federated Media, and then Temnos itself was founded this year.
Over that time, Musgrove told me, the team, which he has largely kept intact through all those transitions, has developed sophisticated semantic technology for analyzing text. When publishers provide Temnos with content, the company can return metadata around that content, including the grade level of the language, the brand safety, and the topics. It can also deliver suggested content such as summaries and alternate headlines.
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