Asia Media Journal
Publicis Groupe today announced the acquisition of Net@lk, one of China’s leading social media services providers.
Specialising in delivering tailor-made social influence marketing campaigns to clients and building brands in a social context, Net@lk is a group comprised of four stand-alone business divisions: Net@lk and Simone, providing social media services; Lenx, producing social content; and Buzzreader, engaging in social intelligence including monitoring, research and analytics, covering most social platforms in China, such as Weibo, Renren, Youku, Taobao, and WeChat.
Founded in 2007 Shanghai’s Net@lk has aggressively grown and now employs a team of over 350 people in six cities (Shanghai, Beijing, Hefei, Chengdu, Nanjing, Xiamen) offering research, insight, strategic planning, branded content creation, engagement, and analytics in the realm of social media. Net@lk services more than 200 clients both local and multinational, including Coca Cola, Pernod Ricard, Walmart and Adidas – all of which have been with the agency from the year of its creation.