Tech Crunch July 21, 2014
Four months after bootstrapping a London launch, which saw its co-founders initially jumping on a scooter to deliver customer orders themselves, local on-demand delivery app Jinn has raised a modest seed round of $200,000, to be used primarily for customer acquisition. Thus far the startup says it’s doing around 1,000 orders per month, with little to no money spent on marketing.
“It is remarkable how viral our growth has been,” Jinn co-founder Leon Herrera tells me. “Our mobile-first approach has definitely helped us reach popularity among affluent millenials, mostly young professionals and students. Unlike other competitors, who offer a set range of items or restaurants, our customer can get any item from anywhere on demand. This is certainly very catchy and that’s why everyone tells their friends about it.”
Currently targeting some of the more affluent postcodes of London, Jinn’s local on-demand delivery app for iOS and Android doesn’t rely on a set catalog of products or stores but allows you to simply write what you want and where you want it bought from, with the aim to have it delivered in under an hour. It does this by relying on a network of professional couriers and charging a £5.95 delivery fee plus 10 percent of the purchase.
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