Women’s Wear Daily 25 July 2013
NEW YORK — Joor, the online wholesale fashion marketplace, said Thursday it raised $15 million in Series B funding.
The round was led by Canaan Partners, with contributions from Advance Publications, parent company of Condé Nast and its Fairchild Fashion Media division, as well as existing investors Battery Ventures, Forerunner Partners and Lerer Ventures. Through its Web site at jooraccess.com, an iPad app and a soon-to-be-launched iPhone app, Joor’s goal is to streamline — and digitize — the buying process, enabling a seamless connection between brand and retailer.
“This investment enhances FFM’s ever-growing portfolio of services offered to the fashion community, specifically in relation to connecting brands with retailers and buyers,” said Gina Sanders, president and chief executive officer of Fairchild, which includes WWD and Style.com. “This exemplifies Style.com’s intensifying interest in commerce solutions for the industry and consumers.”
Joor offers data and real-time analytics to both buyer and seller and eliminates paperwork and manual data entry.