East-West Digital News 24 July 2012
Today, East-West Digital News is releasing a 316-page research study on the Russian online retail market – one of the fastest growing but least known (and most misunderstood) on the planet.
The research – in which PwC in Russia and the Moscow Higher School of Economics, among others, took part – is based on interviews with 80 Russian and international market players, from eBay and DHL to local retailers Ozon.ru and KupiVip.ru.
For the first time, international audiences are provided with reliable and precise data on this market, which amounted to just $10.5 billion last year, but could reach some $50 billion before the end of the decade.
The report also explores the regional e-commerce scene – now nearing the tipping point in a market thus far dominated by Moscow and St. Petersburg.
The report includes a full set of data regarding investments in Russian e-commerce companies, in partnership with Fast Lane Ventures, with an analysis of venture investment trends, startup financial aspects, and exit issues, based on exchanges with leading Russian and foreign VCs.
“Yet our report is, above all, a practical guide,” says Chief editor Adrien Henni. “A large part of it is dedicated to analysis of and concrete advice for each of the key issues defining the industry – from marketing to payments, from fulfillment to legal requirements and on to little known HR challenges.”