TechCrunch March 8, 2014
Down to its last £100 in November 2012, UK startup Hassle.com (then called Teddle) was at a crossroads: Exit the consumer space altogether, where it had been offering a local services marketplace, and try to flog its scheduling and CRM software to other businesses, or laser-focus with a new offering that lets you easily find and book a “trusted” home cleaner.
It chose the latter, raised a small seed round the following April from various angel investors, including Open Table founder David Pritchard, and, on the surface at least, hasn’t looked back since.
Today the company is announcing it’s closed a $6 million Series A from Accel Partners. Money it plans to use to expand across major cities in the UK — beyond London and Manchester — and Europe.
“We knew we had to take one thing and do it really well so we looked at all our services and picked domestic cleaning because it was the most popular on our site and had very little competition other than Gumtree and agencies,” co-founder Alex Depledge told me just over a year ago.
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