The Japan News 01 Aug. 2013
Dentsu Inc. plans to acquire Simple Agency Srl, a leading digital marketing agency in Italy.
Aegis Media Italia Spa, a Milan-based Dentsu subsidiary, will buy a stake of about 70 percent in Simple Agency. The value of the deal has not been disclosed.
Through the acquisition, the Dentsu group plans to strengthen its competitiveness in the digital arena in Italy.
Aegis Media Italia will take full control of Simple Agency by 2019, Dentsu said.
Simple Agency, founded in 2008 and based in Milan, posted a gross profit of some 26.5 million euros in 2012, according to Dentsu.