Delivery Hero, the startup that is now valued at over $1 billion and is raising a lot of cash to compete heavily against the likes of Just-Eat and FoodPanda in the food delivery market outside the U.S., is adding another acquisition to its list as it focuses on growth in Latin America and Asia. It has acquired Subdelivery, an online delivery service based in Brazil. Subdelivery’s biggest claim to fame is that it holds the exclusive contract to deliver food for the sandwich chain Subway.
We are asking Delivery Hero for the terms of this deal and if it plans to use more of its $657 million warchest for further acquisitions, or to expand into further categories of delivery. (We’ll update as we learn more.) Rocket Internet, for example, has been looking to leverage its own delivery network for more than just restaurant food, with its most recent move being the launch of ShopWings, an Instacart-style service that offers a list of groceries from across different stores that can be purchased online and aggregated into a single delivery.
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