Decanter.com 03 July 2013
The Moutai Group, owners of Chateau Loudenne in Saint-Yzans-de-Medoc since April 2013, are planning to open a luxury hotel on the property.
Zhong Huaili, president of Chateau Loudenne, spent two years looking at over 30 estates before deciding on the purchase of Loudenne, and now hopes to open it to Chinese visitors.
‘We plan to sell around 50% of production in China, with the rest remaining in traditional markets,’ Huaili told Decanter.com, speaking at an evening at the chateau during Vinexpo.
‘We have television advertising planned, and are already well known for our Moutai drink. We expect to receive a high number of Chinese tourists in the future, as well as making this a reward destination for our staff back in China. This is to be our showcase in Europe.’