Brandnew, a Berlin-based startup that helps brands create native ad campaigns for Instagram and Pinterest, announced that it has raised a total of $1.9 million in seed funding. This includes a $1.1 million grant from the city of Berlin, as well as $845,000 from investors including PubliGroupe, Berlin Ventures, and Lukas Kirche. Brandnew plans to use the funding for technology development, marketing, and signing new brand partnerships. The startup’s current clients include Coca-Cola, Adidas, Ford, Uber, and L’Oreal. The grant from the city of Berlin comes from the Program for the Promotion of Research, Innovation and Technology (Pro FIT).
Brandnew uses technology to automate the process of finding influential users on Pinterest and Instagram. Then it approaches them about participating in its network for native advertising on the two social media platform. The company says that it will soon implement a new tool to allow brands to search through a network of social media users based on specific criteria.
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