TechCrunch
“Facebook is India’s Facebook and Twitter is India’s Twitter, but Tinder won’t be India’s Tinder.” That’s according to Sachin Bhatia, co-founder of TrulyMadly, an app that is aiming to take the mobile dating phenomenon fueled by the likes of Tinder and repackage it to fit with India’s social and cultural nuances. “There is still a stigma around online dating, but our mandate is to make it more cool,” Bhatia explained to TechCrunch in an interview.
Bhatia, who co-founded top online travel site MakeMyTrip, sat down with two friends — MakeMyTrip colleague Rahul Kumar and Hitesh Dhingra, founder of Flipkart owned-Letsbuy — to brainstorm areas that were “ripe for disruption” last year after he exited his company.
The trio looked over a number of areas for new opportunities but were most taken by dating, and, in particular, the lack of services catering to the 18-26 year-old demographic. TrulyMadly was created to fill that void.
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