UK b2b startup Smartzer, which was founded back in December 2012, has pulled in $400,000 in angel funding to launch a fashion-focused video tagging tech that’s designed to make look book, catwalk and other fashion video content shoppable. Serial entrepreneur Jamie True is one of the angels in this round, the rest are undisclosed private investors.
Smartzer’s tech works by overlaying interactive elements (such as the square ‘+’ signs in the above screengrab) on top of video content, allowing viewers to click on individual items to add them to a shopping wishlist so they can easily buy them later. The tech is designed to work on retailers’ websites or in store, accessed via touchscreen display devices such as tablets.Read More