French startup TVTY raised $4.5 million from Partech Ventures, 360 Capital Partners and business angels. This is yet another sign that French companies’ efforts to advertise technology have been doing very well.
TVTY provides an API for advertising companies to bridge the gap between TV campaigns or events and web ads. In other words, if you want to launch an advertising campaign on an ad network, video pre-roll ads, search ads and more, you can time the launch depending on what’s happening on the TV. For example, if you’re watching a YouTube video during a commercial break, you won’t avoid this new McDonald’s campaign because you will see it a pre-roll video ad for McDonald’s anyway.
To do this, the company monitors hundreds of TV channels, has an ad database in order to detect when a particular ad is playing in just a fraction of a second. You can even track ads from competitors. When a competing ad is playing on the TV, you can retaliate by showing your ads on the web.
Read More…