Startups March 25, 2014
Seed round backed by founders of Huddle, QXL and former eBay executive
E-commerce analytics company Ometria has secured $1.5m seed funding from a group of high-profile investors and entrepreneurs, including Huddle founders Alastair Mitchell and Andy McLoughlin, Tim Jackson; QXL founder, and Phil Wilkinson; founder of Kelkoo.
Former eBay and TalkTalk executive Elisabeth Ling is among the investors and will be joining the company’s board alongside “e-commerce guru” Dr Mike Baxter, and Terry Parsons, CTO of 192.com, who will become advisors to Ometria and members of its senior team.
Founded in February 2013, Mayfair-based Ometria operates a real-time platform targeted at online retailers which provides insights and analytics to help e-commerce businesses “boost customer loyalty and maximise performance”, and can be integrated with most e-commerce platforms such as Magento and Shopify.
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